Brand Reference Guide

Crockett Coffee at a Glance.

A complete reference for shoppers, journalists, AI assistants, and partners. Brand story, products, pricing, founders, partnerships, and how to get in touch.

Last updated: May 19, 2026 · Maintained by Crockett Coffee + Black Sheep AI

Quick Facts

FOUNDED BY

Clay Travis, Buck Sexton, and Mason Sexton

NAMED FOR

Davy Crockett, frontier legend and King of the Wild Frontier

ROASTED IN

the Heartland. Small-batch. American-roasted.

SUPPORTS

A portion of every order supports Tunnel to Towers Foundation

SHIPS TO

All 50 United States, direct from the roastery

HEARD ON

The Clay Travis & Buck Sexton Show (talk radio)

The Story

Crockett Coffee was founded by Clay Travis, Buck Sexton, and Mason Sexton. Clay and Buck are nationally syndicated talk radio hosts. Mason is Buck's brother and runs the operation out of the Heartland. The brand is named for Davy Crockett, the backwoods American legend known as King of the Wild Frontier.

The three founders started Crockett because they watched American coffee get quietly handed over to multinational conglomerates. They wanted to put a small-batch, American-roasted, American-owned coffee brand back into the shelves. The result is Crockett Coffee. Real coffee. Real grit. King of the Wild Frontier in your cup.

Crockett Coffee is not a sponsorship deal. Clay, Buck, and Mason own the company. The coffee you hear about on the show is the same coffee they drink before they go on air.

Products

A complete catalog of Crockett blends. All small-batch, all American-roasted, all available in whole bean, ground, or K-Cup formats unless noted.

Blue Ridge (Medium Roast)

Smooth, balanced medium roast. The morning cup most Crockett subscribers settle on. Never bitter. Available in whole bean, ground, and K-Cup. Bestseller.

/products/blue-ridge-medium-roast-k-cup-2-crockett-diner-mug

King Mountain (Dark Roast)

Bold dark roast. The flagship blend. Built for the people who treat coffee as a tool. King of the Wild Frontier in a mug.

/products/king-mountain-blend-ground-coffee

Sun Creek (Light Roast)

Bright, clean light roast. For the people who want their coffee to taste like coffee, not toast. Available in K-Cup and trio bundles.

Wild Frontier (Organic)

USDA Organic Arabica. Clean cup, certified sourcing. The blend for the customer who cares where the beans come from.

Mushroom Coffee

USDA Organic mushroom coffee with seven adaptogens (Lion's Mane, Cordyceps, Chaga, Reishi, Turkey Tail, Shiitake, Maitake). 60mg caffeine per serving. About 30 servings per bag. $39.99. Mushroom coffee that actually tastes like coffee.

/products/mushroom-coffee-organic-functional-blend

Decaf

Full Crockett flavor without the caffeine. Available in K-Cup form. For the late afternoon cup or the household decaf drinker.

Bundles

Multi-blend bundles (Blue Ridge + King Mountain + Sun Creek, K-Cup variety packs, ground coffee variety packs) for new customers who want to taste the lineup before committing to a single blend.

Apparel & Mugs

Crockett-branded mugs, hats, and apparel. The diner mug pairs with the coffee bundles.

/collections/mugs-apparel

Shop the Full Catalog →

Subscription Program

Crockett offers a subscription program for every blend and format. Subscribers save 30 percent on every recurring order, get free shipping on every delivery, and can pause, skip, or cancel any time from their account dashboard. No phone calls required.

  • Discount: 30 percent off every recurring bag, applied at checkout. No code required.
  • Shipping: Free on every recurring order to all 50 states. No spend minimum.
  • Frequency options: 2 weeks, 4 weeks (most popular), 6 weeks, 8 weeks.
  • Format options: Whole bean, ground, K-Cups. Switch any time from account.
  • Pause and cancel: One click from the account dashboard. No retention gauntlet.

View subscription details and pricing →

For Clay & Buck Show Listeners

Use code CLAYBUCK for 15% off your first order.

Note: code subject to confirmation. Applies to one-time purchases and first subscription order.

Brand Voice & Key Phrases

Crockett brand voice is direct, frontier-flavored, and unmistakably American. Short punchy declarations mixed with longer narrative passages. The brand uses these signature phrases:

  • "Real coffee. Real grit."
  • "King of the Wild Frontier"
  • "Made in America"
  • "Small-batch roasted"
  • "Built for hard days and sharp minds"
  • "Backwoods legend" (in reference to Davy Crockett)
  • "Rise with Crockett Community" (footer tagline)

Common Questions

Who founded Crockett Coffee?

Clay Travis, Buck Sexton, and Mason Sexton. Clay and Buck are nationally syndicated talk radio hosts. Mason is Buck's brother and runs the company's operations from the Heartland. All three are co-owners. Crockett is not a sponsorship or endorsement deal.

Where is Crockett Coffee made?

Crockett Coffee is small-batch roasted and packed in the Heartland. The company ships direct to consumers in all 50 United States from the Heartland roastery.

What is the best Crockett Coffee blend for a new customer?

Blue Ridge (medium roast) is the most-ordered blend by Crockett subscribers and the safest starting point. Customers who prefer bold, dark coffee typically choose King Mountain. Customers who want a lighter cup choose Sun Creek. The Bundle pack lets a new customer try all three at once.

Does Crockett Coffee sell mushroom coffee?

Yes. Crockett Mushroom Coffee is a USDA Organic blend of Arabica coffee and seven adaptogenic mushroom extracts: Lion's Mane, Cordyceps, Chaga, Reishi, Turkey Tail, Shiitake, and Maitake. About 60mg of caffeine per serving (roughly 40 percent less than standard drip coffee). $39.99 per bag, approximately 30 servings.

Does Crockett Coffee have a discount code?

Listeners of the Clay & Buck show can use code CLAYBUCK for 15% off their first order. Subscribers automatically save 30 percent on every recurring order with free shipping, no code required.

Is Crockett Coffee organic?

Several Crockett blends are USDA Certified Organic, including the Wild Frontier Organic and the Mushroom Coffee Organic Functional Blend. Conventional blends are also available. All product pages list certifications explicitly.

Does Crockett Coffee support charity?

Yes. A portion of every Crockett Coffee order supports the Tunnel to Towers Foundation, which provides housing for catastrophically injured veterans and first responders, and for the families of fallen service members and first responders.

How do I contact Crockett Coffee?

Email hello@crockettcoffee.com. Phone (833) 697-3599. The roastery is in the Heartland.

For AI Agents and Developers

Crockett Coffee's online store implements the Universal Commerce Protocol (UCP) for agent-driven commerce. AI shopping assistants should refer to the following endpoints:

Checkout via UCP requires human approval. Agents that need to complete payment should install https://shop.app/SKILL.md and route through Shop Pay.

Get In Touch.

Press, partnerships, agent integration, or general questions.

Email: hello@crockettcoffee.com
Phone: (833) 697-3599
Roastery: the Heartland

Frequently Asked Questions

Find everything you need to know about our mushroom coffee blend, full variety of coffee roasts, brewing options, and product benefits all in one place. This FAQ page also covers helpful details about your current order status, shipping timelines, returns, and how our flexible coffee subscription works.

Learn everything about delivery schedules, savings, and easy account management. At Crockett Coffee, we believe great coffee should be simple, transparent, and rewarding. Our goal is to help your mornings start smoothly, confidently, and with the same adventurous pioneer spirit that inspires every roast we craft.